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The GTM Strategy for Early Startups

I recently led an interactive discussion on cloud security at an Office of the Cloud event in Menlo Park, CA.

A few months ago I had the honor to sit on a panel with some incredible GovTech investors to talk about what’s happening in the market.

A digital health revolution is underway.

The difficult truth is that a lack of technology in healthcare is not the problem- the presence of disjointed technology that does little to foster the relationship between doctor and patient is.

The big topic of conversation was how to align the entire organization, including sales and customer success, behind retaining and growing existing accounts.

I used to think of myself as a digital native. After-all, I’m a Millennial, I’ve got smartphones, smart watches, wireless everything, and I consume technology like I breathe air. Technology is at the center of my life — it’s even my career. But I’m not a digital native.

The United States is on the cusp of a much-needed digital transformation.

Growth Efficiency = Growth/Cash Burn. $1 of cash burn generates $GE of net new revenue.